Promoting yourself in any industry is important, but as a designer it is even more so, to try and get yourself noticed amongst some amazingly talented people out there. And with the design industry arguably being one of the hardest hit during the economic downfall, standing out from the crowd is incredibly important. So here are a few small things I’ve done recently.
A month or two a go, after a year of having no real luck in finding a permanent job I took the decision to completely relaunch myself, to re-brand myself as a designer. As a designer, I’m not sure if you can ever be totally happy with something you designed for yourself, but so far I’m pretty chuffed from the feedback I have recieved and the traffic going to my new website. No doubt I will make changes to them soon though, as I can’t help tinkering.
A portfolio website is pretty much a standard now for any designer trying to get noticed, or business.
Printed CD’s with your contact details on – when working as a freelancer you often have to copy off artwork on to CDs and send it to the clients, so why not use the CDs to your advantage, as you never know who else will have their hands on them.
Everyone has a business card, business cards are easily misplaced or simply binned after your initial meeting. So why not print your details on a mug?
As you can see, I kinda went with a blue theme on all of my stuff. I wanted to create my own “brand”, so using the same font type, colour and layout formats is an obvious way of doing this. I’m the first to admit, I’m no expert when it comes to design, or marketing, so the above is just my own point of view and what I have recently done to help improve my chances.