The iPod nano watch kit TikTok+LunaTik is now officially the most successful Kickstarter project of all time.
The all-or-nothing funding site has had its fair share of successes in the past, but the TikTok and LunaTik multi-touch watch kits are on another level. The project reached its conclusion late Thursday evening, bringing in a staggering $941,648 from 13,511 backers in just 30 days. That figure is all the more impressive when you consider that TikTok+LunaTik’s original goal was only $15,000.
The project itself was born after Scott Wilson, the founder of the Chicago-based design studio MINIMAL, first saw the new iPod nano. When we spoke to Wilson last month, he explained it was clear that the device could be a great wrist watch, after seeing the size and shape of the new nano. Wilson wasn’t alone. To date, scores of companies have brought their own iPod nano watch straps or kits to market.
When the success of TikTok and LunaTik became clear, Wilson took measures to ramp up production at the factories in China. Through the course of the project, Wilson has offered up additional updates on the status of the kits, created a website for interested users who missed out on the Kickstarter pledge bonanza at Lunatik.com and promoted other worthy Kickstarter projects.
When speaking with Wilson, it was evident to us that he recognized that actually manufacturing and distributing LunaTik and TikTok would be a massive undertaking. Coordinating with the factories, preparing packaging and handling shipping are not trivial tasks, especially when talking about an order of this size.
Earlier this week, just ahead of the project’s closing date, Wilson uploaded a video compilation of his trip to China, showing off his hands-on time with the manufacturing process.
These updates and this “inside look” at how something moves from concept, to prototype, to finished project, is part of what we thinks makes Kickstarter so special. Beyond just acting as a great way to raise funds, the ability to share updates and include backers in the journey is unique. Aspiring entrepreneurs are encouraged to take notes on Wilson’s approach to making the most out of Kickstarter.
Below is the video they used to pitch this idea on kickstarter. Really worth a watch.
It’s such a clever use of product design, I love the way they have designed something that transformers the original product into essentially a new product in itself. I just wish I’d done it. 🙂