All budding website designers will be familiar with Google Analytics I’m sure, it has become an indispensable service for tracking who’s visiting your site. But it takes a little while to get used to the service, since it’s all about parsing screen after screen filled with numbers and slightly wonky terminology like “bounce rate” and “landing page”. And as designers, we are visual people, number crunching has never done it for me, so I’m happy by the announcement by Google on Friday, on a new feature that should make this service more accessible and usable, especially for people who don’t spend all their time studying Web traffic and search engine optimization.
The new In-Page Analytics feature overlays Google Analytics data on the actual webpage. So, rather than studying a long list of URLs, users can look at a page and see how frequently users are clicking on each link. Google Analytics does this by using little bubbles showing you exactly where your visitors are clicking, which instantly opens up a very visual way of understanding how your website is used.
Often with analytics packages anybody without some training or a good understanding of the tools will struggle to interpret the data but this tool (which is still in BETA) makes it incredibly easy to see where you should be focusing your attention and what is and isn’t working on your website.
From quickly playing around with it this morning, it really is a great visual tool for quickly understanding the way your customers or visitors use your site. I think I will be using it a lot in the future to see what areas of a site are working, and which are not, and how they can be improved on. A great web tool for improving the SEO of a site.
If your still confused by what I’ve been waffling on about, watch the video released by Google below, as I’m sure it will be a lot clearer than what I’ve been trying to explain.